FIFA has announced a series of social impact campaigns that will accompany the 2026 FIFA World Cup, with one month remaining before the tournament begins.
The campaigns will focus on unity, anti-racism, education, peace and physical activity, using the global platform of the World Cup to deliver wider social messages.
The messages are expected to appear on stadium giant screens and LED boards, alongside digital content and campaign resources connected to the initiatives.
The move forms part of FIFA’s broader approach to using major tournaments to promote social values beyond the sporting competition itself.
The 2026 World Cup kicks off on June 11 and will feature 48 teams for the first time in the tournament’s history.